General Contracting
A new logo and website for a general contractor and cabinet supplier serving homeowners, investors and multifamily developers.
The brief
The challenge
One company, two audiences: homeowners planning a remodel, and developers sourcing cabinetry for entire apartment communities. The old mark described only part of the business.
Our approach
A new identity delivered as vector, transparent PNG and favicon files, and a site where large project photography does the talking, with separate paths for residential work, cabinetry and commercial packages.
What we built.
- New logo and favicon set
- Pages for services, cabinetry, commercial and multifamily, and the project gallery
- Photography-led layouts that let the finished work sell
- Residential and commercial audiences served from one site
Inside the site
The same website, built for a thumb.
Most visitors arrive on a phone. This is the real mobile layout, captured from the build: same content, re-composed for a small screen rather than shrunk.
Design system
- Paper#F6F1E8
- Ink#1A1917
- Copper#AD6229
Typefaces
- Archivo
- Libre Franklin
Next project
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