Aesthetics Training
An editorial site for a physician assistant who trains licensed providers in injectables, designed to read as more credible than the national course mills.
The brief
The challenge
The client named the generic national training sites she wanted to stand apart from. The site had to earn trust with credibility rather than decoration, and without testimonials, pricing or class dates that did not yet exist.
Our approach
An ivory, charcoal and champagne system drawn from her logo, a slow-motion hero film cut from real training sessions, and copy taken only from her own materials. Patient reviews appear verbatim, from a verified rating source.
What we built.
- Seven pages plus thank-you and 404
- Slow-motion hero film cut from real training footage
- ProfessionalService, Service and BreadcrumbList structured data
- Keyword-led titles for injectable training in Lexington, KY
- Netlify Forms inquiry flow
Inside the site
The same website, built for a thumb.
Most visitors arrive on a phone. This is the real mobile layout, captured from the build: same content, re-composed for a small screen rather than shrunk.
Design system
- Ivory#FCFBF9
- Charcoal#2E2B28
- Champagne#BF9667
Typefaces
- Bodoni Moda
- Hanken Grotesk
Next project
Private Country Club
Website Design · Concept
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